In the job market, it is increasingly difficult to attract and hold the attention of qualified candidates. Video recruitment campaigns offer companies an innovative way to stand out and authentically present their company culture. In this blog, we discuss how videos contribute to a successful recruitment strategy and share some practical tips.
Why Video Recruitment Campaigns Work
Videos in recruitment are popular not only because they are visually appealing. They also offer an authentic view of company culture. Research shows that videos generate significantly higher engagement than job ads, with as much as 200% more interaction. This is because videos better convey emotions and atmosphere, so candidates get a good idea of the working environment.
In addition, videos make it easier to convey information quickly. Candidates understand a company's core values and specific job requirements in minutes, which makes the selection process more efficient. As a result, companies that use videos in their campaigns have on average 34% more applicants.
Benefits of a Human Approach in Videos
A personal approach in video recruitment works particularly well. By letting employees speak, the viewer gets an honest impression of the atmosphere and culture within the company. This particularly appeals to candidates who value authenticity and a good employer image. Read our previous blog 'The Benefits of Vacancy Videos over Traditional Vacancy Texts' for more information.
Videos are shared on social media 1200% more than text messages. These videos show a human face and make candidates feel like they already know the company, which motivates them to apply.
Video in the Recruitment Process: Saving Time and Costs
Because the job video sets immediate expectations about the job and the company culture, candidates come to the interview better prepared. This means recruiters spend less time on unsuitable candidates and can get to the heart of the matter faster in interviews. In addition, job videos can be widely distributed via social media and job boards, increasing the reach and therefore the influx of quality applicants without any additional time investment.
Thus, by providing a vivid picture of the job in a timely manner, job videos can speed up the recruitment cycle and make recruiters focus more quickly on candidates with a better match. This benefits both employers and candidates.
Practical Tips for a Successful Video Recruitment Campaign
Want to start video recruitment? Here are some tips for setting up a successful campaign:
- Make use of collaborators in your videos
Candidates want to see real people working in the company. By letting employees talk about their experiences, you make the work environment more tangible and give a realistic picture of the company culture. - Ensure a professional appearance
Pay attention to good lighting and sound quality. Shoot in a quiet, well-lit room and make sure the audio is clear. This exudes professionalism and holds the viewer's attention. - Distribute the video through multiple channels
Share the video not only on your website, but also on social media. Videos are shared more than text messages on social media 1200%. This way, you increase the reach of your campaign and appeal to a wide audience. - Test the technology and prepare your employees properly
A spontaneous, authentic impression works best, but good preparation is essential. Make sure employees are comfortable in front of the camera and give a clear picture of what their job entails. This not only makes the video more credible, but also increases the likelihood of job applications. - Keep videos short and sweet
A 1-2-minute video is often ideal. In it, viewers can quickly digest the most important information without getting distracted. Short videos are also easier to share and get more views on average.
Conclusion
Video recruitment campaigns offer companies a powerful tool to stand out in a crowded market. By deploying authentic, visually appealing videos, companies not only increase their visibility, but also their appeal to candidates. The benefits are clear: higher engagement, more efficient processes and a greater chance of attracting talent that fits the company's culture. By following the above tips, companies can take their recruitment strategy to the next level and attract the right talent.
Now is the time to put your company in the spotlight with a video recruitment campaign that gets results! Do you have questions or want help setting up your video recruitment campaign? Feel free to contact us for professional advice.
