On social media, it is very important to tailor your content to your target audience to elicit response and build a connection. But that is not the most efficient way to actually elicit reactions from your followers or connections. In this post, find out what you can do to be seen and elicit more reactions.
Actively interact with your connections on LinkedIn.
The goal of marketing is to be seen with the right message to the right target audience. Thanks to social media, it has never been easier to connect with your target audience and increase and improve the connection.
Retrieved from LinkedIn for example, you choose who you allow into your network. In other words, you choose who sees your posts and whose posts you see. The easiest way to be visible
Being with your target audience, as a result of choosing your own connections, is responding to your connections' posts.
Responding to posts has a number of advantages. First, your connection gets a notification every time you leave a comment. So he or she literally sees your name appear on the screen (if you're talking about name recognition, it doesn't get any better that this š )
. Secondly, in this way you share insights and/or knowledge that your connection may not have but considers useful. This ensures that your connection can start a conversation, recognises you as an expert and may contact you later if your expertise is needed. As a final advantage, reactions not only ensure brand awareness among your connections but also among other users (long live social media).
Which channels do you choose to
respond to posts?
The channel on which you apply this way of connecting is not that important. The important thing is that you reach the right people with the right message. Instagram can be very useful for companies that mainly focus on B2C to be in touch with their best customers. This way, you can also Facebook use to turn professional into personal contacts via your personal profile.
All channels or platforms are options to carry out these kinds of interactions but not every response is a good one.
What are good responses for good brand awareness?
It is important to remember that this type of marketing is a very direct form of connecting. Here, it is important not to focus on yourself but on the other person. In no way, shape or form should it appear that you are selling something. The whole point is for the other person to benefit and appreciate you putting time and effort into sharing your knowledge/vision.
The goal is always to share value. You don't always have to post the most interesting or clever comment. Sometimes a funny comment or also suffices.
Like everything else in marketing, you need to test what works for your target audience and for yourself. The important thing is to start with it and optimise it over time.
If you have any further questions, please feel free to email info@mediaguru.be
