A job video offers a unique opportunity to present your company in a visual way. Whereas text-based job postings are often boring, videos can tell a story and offer candidates a behind-the-scenes look. This visual element makes it easier for applicants to imagine what it is like to work for your company. Moreover, a visual message sticks better: in fact, we process images 60,000 times faster than text.
Want to create a job video that attracts the right candidates? Then follow these five essential tips.
1. Know your target audience and tailor the video
Before you start filming, it is important to have a clear idea of your target audience. Are you addressing technicians, for example, or are you looking for someone for a creative position? Make sure the content of your video matches the candidates' interests. A healthcare worker has different expectations than an IT specialist, and this should be reflected in the job video. Also use data from the job market to find out where your target audience is and on which platforms they are most active.
2. The power of authenticity: let your employees speak
Instead of hiring actors, it is better to put your own employees in the spotlight. They are the face of the organisation and can best convey the work experience. This will not only make the job video more personal, but also more credible. Let your employees explain the position and company culture so that potential candidates get a good idea of the job.
3. How to hold attention with a short and powerful job video
Nowadays, people's attention span is short, especially on social media. Make sure your job video conveys the most important information within one minute. Use the first 10 seconds to grab immediate attention with striking images or a powerful opening shot.
4. How to create a job video that is professional and visually appealing
A professional look is essential for a successful job video. Make sure you have good lighting (natural light works best) and invest in quality shots. A well-edited video inspires confidence and shows that you take your company seriously. Poorly produced videos can leave a negative impression.
5. Don't forget the call-to-action: this is how you encourage applications
After watching the job video, you want candidates to take action. A clear call-to-action, such as an application button or link, helps with this. Make the application process as easy as possible by directing candidates directly to the right landing page.
Read more about employer branding here.
Conclusion
A well-made job video can make the difference between a flood of irrelevant applications and attracting just the right candidate. By properly understanding your target audience and tailoring your video message accordingly, you significantly increase the chances of success. Authenticity plays a big role here: potential candidates want to hear the real story, and who better to tell it than your own employees? By keeping your vacancy video short and powerful, you will not lose attention and will be able to convey the most important points within seconds.
A professional appearance is crucial; the quality of the video reflects how serious your company is about finding the right candidates. Good lighting, high-quality shots and careful editing contribute to a positive first impression. Also, don't forget to add a strong call-to-action, so that candidates immediately know how to apply.
Finally, it is important to distribute your job video on the right platforms. Think social media, but also specific job boards or your own website. A well-placed and shared vacancy video can greatly increase your visibility, helping you attract the right people faster. With these tips in mind, you are well on your way to a successful recruitment campaign via job videos.
