The labour market is changing at lightning speed. Millennials and Generation Z, which together account for a large part of the working population, are making new demands on employers. They are looking for more than a good salary and a company car. But what exactly do millennials and Generation Z expect from an employer? Here are the 5 themes that really make the difference.
1. Values and purpose: deeds not words
Young employees want to work for an organisation that stands for something. Sustainability, diversity, social impact: it has to be real. No empty promises on an 'About us' page, but concrete actions.
What can you do?
Make sure your corporate mission is not only alive internally, but also visible in your communications and actions. Actively involve employees in projects with added social value. Authenticity is the key word here. Would you like to find out more? Be sure to read the blog of onboard.co.uk.
2. Flexibility & work-life fluency as a basis
Work is no longer the central axis of life. Millennials and Gen Z value autonomy, hybrid work and a smooth work-life balance. They want to be able to make their own choices about where, when and how they work.
What can you do?
Offer flexible working hours, work-from-home options and rely on output rather than presence. Make your policies fit your people's lives, not the other way around.
3. Rapid growth, feedback & learning opportunities
These generations have grown up with constant stimuli, quick updates and infinite access to information. They expect the same from their careers. Standing still is not an option.
What can you do?
Invest in career opportunities, internal mobility and coaching. Provide regular feedback moments and allow talent to develop at their pace and level.
4. Mental health and well-being as a priority
Burnout, stress and busyness are not unfamiliar terms among millennials and Gen Z, which is why they are also looking for employers who actively promote wellbeing, prevention and a healthy work culture.
What can you do?
Provide psychological support, work with buddy systems or welfare coaches, and encourage open conversations. Genuine care and commitment are highly valued.
5. Transparency, recognition & authentic culture
Generation Z and millennials want to know where they stand. Honest communication, clear expectations as well as recognition for their efforts are essential.
What can you do?
Handle transparent communication and give genuine appreciation, not only through KPIs but also in small gestures. Give your culture a face through stories of real employees.
Conclusion
What do millennials and Generation Z expect from an employer? In a nutshell: they are looking for meaning, freedom, development, well-being and honesty. Companies that consciously respond to this are not only building a strong employer brand, but also lasting relationships with young talent.
🔗 Want to know more? Also read our blog on employer branding do's and don'ts or discover The importance of employee value proposition.
