Key takeaways
- Without an owner, marketing gets lost among urgent tasks.
- A small library of formats makes publishing frictionless.
- With six posts a month, you build recognition with talent and customer.
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Measure call starts, not likes: context returned in intake is the real KPI.
The real problem
An external marketing agency is too expensive and internally nobody has time to pull the visibility. As a result, things stay quiet on your social media channels. Candidates don't see how you work. Customers don't see what's new. After a while, you notice that hardly anyone in your region knows what you are strong at.
The simple solution
Select single owner. That is someone on your team who frees up one hour every week. That person chooses the topic, puts it on the schedule and decides whether something goes online. No extra meetings.
Make one small library with fixed shapes. Think of:
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A day in the role
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A brief before and after of a customer case
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A quote from a colleague
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Three things we learnt this week
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Customer's question of the month
Write out each shape once as a template. After that, you can reuse it.
Post six times a month. Post three posts on LinkedIn about projects and the professional story. Post three posts on Facebook and Instagram for reach and engagement with staff and others and make it a bit more playful.
Why this works
If you are seen regularly, people will recognise you. Later, when you want to recruit someone or interview a client, it doesn't feel cold. In intake interviews, candidates ask better questions. You have to explain less basics. You save time.
What you do measure
Look at three simple things every month:
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In how many intake interviews did someone say. “I saw your post about ...”
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How many applications came directly through your channels.
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How often colleagues provided real examples or photographs.
These three numbers show whether you are visible in the right way.
An achievable monthly schedule
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Week 1: choose the owner and list twelve fixed shapes
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Week 2: Plan two short shooting days per quarter for photo and video or ask colleagues if they have footage you can use.
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Week 3: publish the posts
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Week 4: look at the three figures above and adjust
Tips that save time
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Keep all photos and short videos in one shared folder with clear names
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Keep your caption (the text that accompanies your post) short and sweet.
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Each week, ask one colleague to supply one example or photo
Lock
You don't need a full-time team to be visible. You need an owner, a few set forms and a simple rhythm. Six posts a month will get you further than you think.
Book a meeting with Tarquin, founder of MediaGuru, to solve your challenges.
