MediaGuru: Combining Marketing + HR | It works

Not enough hands to get started? This is how we solve it.

 

A new branch, a team still missing

Upway is a specialist in e-bikes and bicycle accessories. For their new branch in Mechelen, they already had a few experienced bicycle mechanics, but to start and grow smoothly, they needed more. However, finding the right profiles proved a challenge, and every vacancy that remained open for too long put pressure on the whole team.


When every new hire counts

The team needed to supplement to work more efficiently, but traditional recruitment channels did not offer enough results. Without extra hands, the branch would not be able to run at full capacity.

Felix, Operations Manager at Upway, says: "MediaGuru played a key role in building our capacity."

The team needed to supplement to work more efficiently, but traditional recruitment channels did not offer enough results. Without extra hands, the branch would not be able to run at full capacity.


From understaffed to operationally stable

By partnering with MediaGuru, Upway was able to quickly add to their team:

  • Experienced bicycle mechanics found and hired
  • The team could work more efficiently
  • Stability returned to the workplace
  • Less time lost, more focus on growth

What used to be a bottleneck now became a manageable process: building and growing the right team without inhibiting day-to-day operations.


Moving fast with a targeted vacancy campaign

Upway decided to partner with MediaGuru for a targeted and rapid vacancy campaign. Thanks to an efficient approach, they were able to provide the necessary visual material within a day, and the job campaign was soon online.

"Pretty soon our team was stronger and ready to work better, faster," explains Felix.

The campaign not only provided more stable staffing, but also continuity within the team and increased operational efficiency.


From understaffed to operationally stable

By partnering with MediaGuru, Upway was able to quickly add to their team:

  • Additional experienced bicycle mechanics were found and hired

  • The team could work better together and more efficiently

  • Continuity and stability returned to the workplace

  • Less time lost in search and recruitment, more focus on growth

What used to be a bottleneck now became a manageable process: building and growing the right team without inhibiting day-to-day operations.


What every growing company can learn from Upway

Upway's case shows that it's not just about finding candidates, but more importantly about quickly attracting and integrating the right people. With a targeted strategy, you can evolve from a temporary shortage to a stable, efficient team.

👉 Want to know how MediaGuru set this up specifically for Upway? Book a meeting with our founder.

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