An experienced professional is nowhere to be found
Thermoduct, specialist in underfloor heating in Mortsel, faced a clear challenge: their team of installers was running well, but was incomplete. To carry out their growing number of projects efficiently, they urgently needed additional professionals, experienced installers who could immediately go out on the job independently.
When vacancies are open for too long
The search for suitable profiles ran stiffly. Traditional channels such as job boards and VDAB did not bring in enough relevant candidates.
Frustration grew: vacancies remained open, and the existing team carried an increasingly heavy burden.
"It is difficult to find people who can join right away," explains Vincent, CEO of Thermoduct. "The traditional channels just didn't reach our target audience."
The power of reaching people where they are
Thermoduct decided to take a different approach. Together with MediaGuru, they set up a targeted job campaign via social media. Not just any ad, but a well thought-out approach that appealed to exactly the right profiles.
Because 85% of Belgians are on social media, including professionals who are not actively looking for a new job. And that is exactly where the difference lies: you need to find candidates where they are, not just where they apply.
"I was surprised by the volume of applications." - Vincent, CEO Thermoduct
What every growing company can learn from Thermoduct
Thermoduct's experience shows that traditional job platforms do not always deliver the right people - especially in technical professions.
With a strategic, social approach, you can reach the right professionals, select them faster and build a stable team that stays.
š Want to know how MediaGuru set this up specifically for Thermoduct? Book a meeting with our founder.
