The challenge
Twice as Nice, the Belgian jewellery chain with shops across Flanders, faced a complex staffing challenge.
For their branches in Ghent, Knokke, Bruges and Nieuwpoort they wanted multiple job students at the same time, all within a short period of time. But how could so process these applications efficiently?
But that proved easier said than done.
The HR team had to deal with an abundance of job applications through various channels. The inflow was large, but it was difficult to see quickly who was really suitable.
Without additional recruitment capacity, the selection process became time-consuming and overwhelming.
"We wanted to find the right students quickly, but without overburdening our HR department." - HR team Twice as Nice
The power of a targeted campaign
Together with MediaGuru, Twice as Nice took a different approach: a targeted job campaign via social media, specifically designed to reach young people in the right regions.
The campaign was cleverly constructed:
- Candidates landed on a simple contact form,
- Where they not only left their data,
- but also answered some short questions to gauge their motivation and availability.
This allowed recruiters to see immediately who was most suitable, without having to plough through endless phone calls or CVs.
The result
The results spoke for themselves:
→ 165 applications received
→ 8 candidates selected as best matches
→ Multiple job students adopted for the four sites
The streamlined approach allowed Twice as Nice's HR team to fast and efficient work. They did not waste time on unsuitable candidates and could focus on interviews with students who really fit their shops.
"The quality of applications was remarkably high, and the process was much smoother than we were used to." - HR team Twice as Nice
What every retail company can learn from this
Twice as Nice's experience shows that speed and selection can combine perfectly.
With a well-thought-out strategy, you will reach the right people, keep the process manageable and prevent your HR team from becoming overwhelmed.
This case proves that even with a large intake, efficiency and quality can go hand in hand, if you use the right tools and approach.
👉 Wondering how Twice as Nice handled this so efficiently? Book a meeting with our founder.
