Maintaining a strong team starts with the right look.

When attrition becomes a constant

You probably know it: just when your team is running at full strength, someone leaves again. And then the whole process starts all over again: writing out vacancies, following them up, taking them on... and hoping they will stay longer this time. That constant turnover weighs heavily on your team and yourself.

Many of our clients, like Ambuce, were in exactly that situation. Recruiting new people was one thing, but making sure they stay and feel connected to the organisation proved to be a much bigger challenge.

It felt like we had to start over continuously." - Jesse, cluster head at Ambuce

Breaking the vicious circle with employer branding

The traditional recruitment process did not deliver the desired results: vacancies were filled, but employees left too quickly. Ambuce realised it was time to to think differently.

They bet heavily on employer branding through social media, with a mix of:

• Organic posts showing what it's like to work at Ambuce,

• Colleagues as ambassadors sharing stories and experiences,

• Video testimonials and short reels with humour and impact,

• Podcasts in which employees discuss their work and commitment.

The goal? To not only reach, but attract candidates who really fit with Ambuce and feel connected from day one.

From recruiting to connecting

Through this strategic approach, Ambuce quickly saw results:

• More quality job applications of candidates who really fit the company,

• Higher team engagement, because colleagues actively participate as ambassadors,

• Lower attrition rates, by making new employees feel at home faster,

• A stronger brand on social media, further adding to its appeal.

Whereas before each new hire felt like a leap of faith, the process was now manageable, visible and sustainable.

From being visible to creating meaning

What sets Ambuce apart is not just that they are visible on social media, but that their communication is has real meaning. Their posts show the human side of work - the collegiality, the trust, the passion. Candidates see not just another job posting, but an organisation where people feel good and proud of what they do. That feeling is contagious. It makes new employees feel at home faster and existing employees feel even more strongly connected to the brand.

"As soon as we put our people at the centre, everything changed. It became more personal, more honest and exactly that attracts the right people." - Jesse, cluster head at Ambuce

What every (growth) company can learn from Ambuce

The case of Ambuce shows that it is not enough to post job vacancies. Successful recruitment and retention means:

• Communicating the right message to the right audience,

• Engage employees as ambassadors,

• Deploy visual and authentic stories that show why working at your organisation is worthwhile.

With a strategic social media approach, you can evolve from constant intake and turnover to a stable, committed and strong team.

👉 Want to know how MediaGuru set this up specifically for Ambuce? Book a meeting with our founder.