Key takeaways
- Perfection slows growth, consistency builds momentum.
- The power of repetition and rhythm delivers more results than waiting for the perfect moment.
- Run campaigns, collect data and improve based on results.
- Companies that consistently repeat their process fill their vacancies faster and with better candidates.
What we often misunderstand
Many entrepreneurs think success is all about perfection.
They want the perfect job posting, the perfect image, the perfect candidate.
But in reality, that rarely yields more results - it mostly causes delays.
Perfection is static. Consistency is dynamic.
Perfection focuses on one moment.
Consistency builds on repetition, feedback and improvement.
The trap of perfectionism
A campaign that is never launched will produce zero candidates.
Yet we often see it: companies that keep fine-tuning, waiting for "it to be ready" and losing time in the meantime.
As with companies that spend too long tinkering with their employer brand without effectively promoting vacancies. By the time they go live, competitors have been testing and optimising for weeks.
Results: Meanwhile, the competitor has dozens of applications. You still have a draft.
Consistency is scalable, perfection is not
In the corporate world, it means growth often "more work".
But scalability means "more results with the same effort".
Consistency is the key to that scalability.
Each repeated campaign provides data, insights and areas for improvement. And exactly that makes your process stronger.
At MediaGuru, we see clients who keep running their campaigns week after week:
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4 to 6 times more candidates received than traditional methods,
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3 times faster be able to screen,
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and 91% from their vacancies successfully complete.
Not because everything was running perfectly, but because she sustained the process.
Are you ready for consistency?
Before you let go of perfection, you need to know whether your system can withstand repetition.
Meaning:
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Do you have a clear vacancy intake?
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Do you know who your target audience is?
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Do you have an established process for succession and selection?
Once that base is in place, you can start repeating. And exactly then the real growth begins.
Perfection tries to avoid mistakes. Consistency uses mistakes as fuel.
The growth stages of consistency
You don't have to master everything from day one.
Among our clients, we see three distinct phases:
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Start-up phase: Initial campaigns provide insights. What works? What does not?
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Stabilisation: You optimise texts, target groups and follow-up.
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Scale phase: You build rhythm. New candidates every week, less work, more efficiency.
Perfection tries to avoid mistakes.
Consistency uses errors as fuel.
Here's how to apply it in your HR process
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Repeat your message: Keep communicating, even if it seems monotonous. Repetition builds recognisability.
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Use data: Analyse what works and apply small improvements.
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Automate follow-up: This will keep your rhythm on track, even if you are short on time.
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Make evaluation a routine: Evaluate weekly, not just after the end of the campaign.
Perfection slows down. Consistency accelerates.
The companies that continue to grow are not the ones with the finest plan -
but those with the best habit.
Stop waiting for the perfect moment.
Start, learn and improve.
Book a meeting with Tarquin, founder of MediaGuru, to solve your challenges.
