Having a strong Employee Value Proposition (EVP) in today's competitive job market is more important than ever for companies. A good EVP not only helps attract talent. It also keeps employees engaged and motivated. Unilever, a global leader in the consumer goods industry, has an impressive EVP that focuses on diversity, equality, health, well-being and human rights. In this blog post, we will take a closer look at Unilever's EVP and explore how the company sets an example for other organisations.
This part of marketing belongs together with Employer brand and Recruitment Marketing.
Read also: Employer branding to see an example of how this works.
What is Employee Value Proposition?
Employee Value Proposition (EVP) refers to the unique package of benefits and values a company offers its employees in exchange for their skills, experience and commitment. This includes not only salary and fringe benefits. Other things like company culture, career development opportunities, work-life balance and the impact employees can have on society also count. A strong EVP sets a company apart from the competition and helps attract and retain talent.
Read also: The meaning of employee value proposition (EVP)
Unilever as an Example
Unilever has a clear and inspiring EVP that aligns with their broader sustainability and social responsibility goals. The company does not only focus on providing a pleasant working environment. They also focus, for example, on promoting equality, diversity, well-being and respect for human rights.
Equality and Diversity at the heart of EPP
Unilever is actively committed to equality and diversity in the workplace. The company recognises that a diverse and inclusive working environment is crucial for innovation and success. Unilever aims to create a culture where everyone feels valued and respected, regardless of their gender, ethnicity, sexual orientation or other background characteristics. The company has set ambitious targets to increase diversity in their workforce. For example, it aims to achieve equal representation of men and women in leadership roles by 2025. Unilever also encourages an inclusive culture, where employees are encouraged to be their authentic selves .
Workers Health and Wellness
Employee health and well-being are at the heart of Unilever's EVP. The company recognises that healthy, happy and motivated employees are essential to the success of the organisation. Unilever offers a wide range of programmes and initiatives aimed at promoting both physical and mental health. These include flexible working arrangements, access to healthcare and wellness programmes, as well as initiatives to promote a healthy work-life balance.
Human rights
Respect for human rights is an integral part of Unilever's business. The company is committed to respecting and protecting the human rights of all its employees. This includes the right to fair working conditions, freedom of expression and the right to be free from discrimination and harassment. Unilever works closely with partners, suppliers and other stakeholders to ensure that human rights are respected throughout the supply chain .
Summary of EVP of Unilever
Unilever's Employee Value Proposition is built on strong foundations of equality, diversity, health, well-being and respect for human rights. By putting these core values at the heart of their operations, Unilever has created a working environment where employees feel supported and valued. This not only ensures strong employee engagement and loyalty, but also contributes to the success of the organisation as a whole. As a result, they attract like-minded people and continue to improve and grow as an organisation.
Conclusion Employee value proposition: an example
Unilever's Employee Value Proposition serves as an inspiring example for other companies striving to attract and retain talent. By focusing on equality, diversity, health, well-being and human rights, Unilever shows that a strong EVP is not only good for employees, but also for the organisation and society as a whole. Companies looking to strengthen their EVP can learn a lot from Unilever's approach.
