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Category: Blog

KPIs reach a plateau: here's how to bring stretch back into your numbers

November 13, 2025 zoewittebrood

 Key takeaways Flat KPIs often mean you measure but don't learn. Replace total figures with conversions per step and median...

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Portfolio grows faster than attention: from list to focus

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 Key takeaways A portfolio without prioritisation scatters energy and delays impact. Work with a visible overview and a fixed stop...

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Echo chamber in decision-making: broaden your view without losing speed

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 Key takeaways An echo chamber occurs when the same people repeat the same conclusions. Add contrasting inputs with one fixed role and...

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Employer brand becomes predictable: this is how to break out of repetition

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 Key takeaways A predictable employer brand loses attention. Replace fixed formats with a 60-40 rhythm. Work with content pillars that you...

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Evidence-based levelling: growth not naming but proving

November 12, 2025 zoewittebrood

 Key takeaways Define 4 to 6 pieces of evidence per level instead of vague competencies. Decouple reward from title and link...

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From observation to decision: the long path from signal to action

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 Key takeaways Give each signal an owner, a deadline and a decision framework. Bundle priorities into a weekly triage of 30...

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One ruler for three teams: this is how to make channel steering easy

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 Key takeaways Establish three shared indicators per channel that each team understands. Log per team the before-after impact on...

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From data to evidence: make your impact visible

zoewittebrood

 Key takeaways Establish a fixed evidence loop: hypothesis, measurement, decision, follow-up action. Limit the number of simultaneous experiments to five. Document per...

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Onboarding that counts: move from presence to visible impact

November 5, 2025 zoewittebrood

 Key takeaways Onboarding that fills hours without outcome creates noise and doubt. Early, small moments of evidence accelerate onboarding impact. Measure first...

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Get rid of copy-paste: cut repetitive HR work from your week

zoewittebrood

 Key takeaways The biggest time wasters are in micro-tasks: retyping, emailing, searching, repeating. A light chain of standards and triggers removes...

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